Pink Pups at Crufts 2025: A Dream First Year!

Wow, what a week! Pink Pups made their debut at Crufts, and we are still buzzing from the experience. As a female-owned small business that’s under a year old, deciding to exhibit at the world’s biggest dog show was a huge leap of faith—but we are so thrilled that we did. The response was overwhelming, and we loved every second of it!

Meeting Our Community

One of the best parts of attending Crufts was meeting so many of you—both two-legged and four-legged! We were absolutely blown away by the warm welcome from dog lovers, fellow small businesses, and, of course, all the adorable pups who visited our stand. Seeing our products on your dogs was an unforgettable experience, and we are so grateful for every kind word, every tail wag, and every purchase.

Our Best-Sellers at Crufts

We were thrilled to see how much you loved our products, especially our Crufts exclusive launch of our plushy harness  Strawberry Moo. This design was an absolute showstopper! Our Corduroy Collection in Bluebell and Blush Pink also flew off the shelves, proving that soft textures and stylish colours are a winning combination.

Another exciting moment for us was launching our brand-new collar range in both XS and Large—expanding our sizing to make sure even more pups can enjoy Pink Pups’ signature style. Finally, our best-selling pattern at Crufts was our Sour Cherry Print, which was a huge hit with so many of you!

Our Amazing Brand Reps

We had some of our incredible brand reps and models join us on the day! A huge thank you to Luther and his mum Naomi from @exploreypaws, Viva and Winnie from @winniethe_pom, and Elisha and Daisy from @crazy_daisy_cockerpoo for supporting us and helping spread the Pink Pups love. It was so special to see you representing our brand in person, we couldn’t have asked for a better team!

Branding That Made an Impact

Since this was our first major event, we put a lot of thought into making sure our stand was as memorable as possible. From our bespoke peg boards in our signature light and dark pink to our carefully curated setup, we wanted our brand to stand out in the bustling Crufts exhibition hall 4. It was so rewarding to see how many of you noticed and appreciated the attention to detail!

Beyond the Stand: The Crufts Experience

Of course, we couldn’t attend Crufts without soaking up the full experience. During our breaks, we took the chance to watch some of the incredible dog shows and visit Discover Dogs, where we met breeds we had never seen in person before! It was inspiring to see so many passionate dog owners and handlers showcasing their beautiful pups.

Looking Ahead

Our first year at Crufts was more than we could have ever hoped for, and it has left us feeling incredibly excited for the future of Pink Pups. To everyone who stopped by, chatted with us, supported our small business, or simply admired our products—thank you from the bottom of our hearts. Your support means everything, and we can’t wait to continue bringing you cute and high-quality dog accessories.

We are also excited to share that we will be attending lots of events this year, including All About Dogs, DogFest, Dogstival, Chelsea Dog Day, and more! You can check out our full event calendar here to see where you can find us next!

If you missed us at Crufts, don’t worry! You can shop all our best-sellers—including our Strawberry Moo Plushy Harness, Corduroy Collection, and Sour Cherry Print—online at pinkpups.com using code CRUFTS20.

Did you visit us at Crufts? Let us know in the comments which products you loved the most and what you'd like to see from us next!